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Access URL in phtml files
1. Get Base Url :
Mage::getBaseUrl();
2. Get Skin Url :
Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_SKIN);
(3) Unsecure Skin Url :
$this->getSkinUrl('images/imagename.jpg');
(b) Secure Skin Url :
$this->getSkinUrl('images/imagename.gif', array('_secure'=>true));
3. Get Media Url :
Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_MEDIA);
4. Get Js Url :
Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_JS);
5. Get Store Url :
Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_WEB);
6. Get Current Url
Mage::helper('core/url')->getCurrentUrl();
Access URL in cms pages or static blocks
1. Get Base Url :
{{store url=""}}
2. Get Skin Url :
{{skin url='images/imagename.jpg'}}
3. Get Media Url :
{{media url='/imagename.jpg'}}
4. Get Store Url :
{{store url='mypage.html'}}